HEALTHGRADES
All Health App
The Challenge
Sr Leadership challenged me and my team to articulate and visually demonstrate where Healthgrades consumer products could be by end of 2019.
With this R&D project, I knew my biggest challenge was going to be dealing with lots of ambiguity. I kicked off the project by gathering as many requirements and knowledge from internal stakeholders as possible, so we didn't go off the rails.
Role
Timeline
Impact
Lead Product Designer
4 Months
Let to redesign of existing app
Auditing the Existing Experience
First I audited and gathered all of the problems that we faced with our existing product.
PAIN POINTS:
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Disjointed/Difficult UX
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Native apps don’t match website experience
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We only help the majority of visitors with one core use-case - I have a provider's name, give me information.
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Healthgrades is only one of many touchpoints on a patients healthcare journey
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There are several competitors whose capabilities surpass our offerings
Previous Design
Research
It was important to combine both qualitative and quantitative research in conjunction with assessing our internal data. This allowed us to go beyond what we assumed about our users to provide them with a solution that would go beyond meeting their needs.
It was important to combine both qualitative and quantitative research in conjunction with assessing our internal data. This allowed us to go beyond what we assumed about our users to provide them with a solution that would go beyond meeting their needs.
Moderated In-Person Generative Research
We conducted moderated in-person testing which allowed us to uncover general unmet needs in the consumer healthcare space.
• Twenty ninety-minute moderated in-person interviews
• 8 national physician interviews
• 5 Internal key stakeholder interviews
Defining our Persona
The research allowed us to define our target persona Diane. A mother who manages all the healthcare, planning, and logistics, for everyone in her family throughout the span of 18+ years. She is frequently navigating the forever challenging healthcare space and has several pain points and frustrations she wishes could be addressed.
Background
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Female; Aged 35-64 y/o
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Often has kids (but might be managing elderly parents or family members)
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Working: Full &/or part-time
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Handles healthcare decisions for self & multiple family members
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In charge of ALL household schedules
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Caregiver to children; often in charge of ailing/ aging family members
Pain Points
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Feels inadequate when researching new doctors or new chronic illness: “How do I know if I’m making the right decision or asking the right questions?”
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Scheduling appointments is a hassle— she often has to schedule multiple at a time with the same doctor for kids’ check-ups, dental cleanings, physicals, etc.
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Keeping track of everyone’s medications, possible side effects, & where each prescription is filled (will go to the wrong pharmacy from time to time)
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Currently using multiple different online portals to track healthcare, which requires separate logins for all family members; often keeping track of 5+ portal logins
Synthesis + Discovery
Lighting Demos + Market Analysis
Journey Mapping Exercises
Affinity Mapping Findings
The Solution
We envision a future where Healthgrades partners with Dianne on her and her family's health care journey.
We will proactively reach out to suggest care, find the best doctors and appointments based on what we have learned about her, and keep her family on track.
Journey Map
This journey mapping artifact was created based on research and was extremely important in guiding the rest of the project. The diagram above represents Diane, using our app over a two-year span.
How the App Works
Architecture + Wire Frames
High Fidelity Prototypes
To sell the final vision to stakeholders and explain how the app worked, we created prototypes that tied to the life cycle of the app (artifact shown above). We presented it as the story of Diane's life and demonstrated how the app's features could help Diane's family throughout a 3-year span.
Advanced Notes
Onboarding
Home Dashboard
Smart Provider Match
Appointment Scheduling
Appointment Timeline
Final Solution
The prototypes aired on an aspirational side to get everyone excited about the possibilities for our app. For the final shipped solution, we ended up scaling back so that we could deliver in meaningful increments.
Please note, I left the company shortly after we released the updated app.
Apple App Store preview screens for shipped app